Taiwan launches million-dollar-baby slogan search

Calcutta News.Net
Monday 15th March, 2010

Taiwan is offering 1 million Taiwan dollars ($30,000) to anyone who can come up with a slogan which persuades Taiwanese women to have more babies.

Apart from the publicity campaign, other initiatives being considered include 'holding singles' parties' aimed at encouraging Taiwanese to get married and start a family, Interior Minister Jiang Yi-huah said.

The ministry is also considering granting financial bonuses to women who have a third child.

Taiwan has one of the lowest birthrates in the world, with an average of one child per woman.

A recent poll of 1,127 career women by the 1111 Job Bank showed that 76 percent of respondents said they did not want to give birth over the next three years for fear of losing their job or having their pay cut.

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