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New software reads consumer requirements

Calcutta News.Net
Monday 24th September, 2007

A new silicon valley company called Pudding Media says it has invented software that will listen to phone calls connected via the internet, then display ads on the callers' computer screens based on what's being talked about.

A caller talking about a dinner date might see ads to local restaurants and restaurant review sites, while someone pondering whether to buy a new computer might see ads for computer stores.

The company is launching a public trial of the software on its website: http://www.ThePudding.com, where visitors will be able to place free calls to U.S. and Canadian phone numbers.

The company's aim is to license its speech-recognition service to other companies that use Voice over Internet Protocol, or VoIP.

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