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Ryanair admonished by advertising standards group

Calcutta News.Net
Wednesday 18th July, 2007 (BigNewsNetwork.com)

U.K airline, Ryanair has been ordered not to repeat an advertisement that played down the impact of aviation on the environment.

In its advertising, Ryanair claimed the airline industry accounted for just 2% of CO2 emissions.

The Advertising Standards Agency ruled it breached rules on truthfulness by not explaining the figure was based on global rather than U.K emissions.

The U.K government figures for domestic and international flights leaving the U.K, put the figure at 5.5%.

But Ryanair argued its 2% figure came from a UN report on climate change, and that it used a global figure because the issue was a global one.

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